BRAND DEVELOPMENT

Meaning ‘brand’: A name, term, design, symbol, or any other feature that identifies one seller’s goods or services as distinct from those of other sellers.

Brand Identity is the perception of a brand in the minds of persons; a mirror reflection (perhaps inaccurate) of the brand personality or product being. It is what people believe, think, and feel about or expect from a brand. When a person feels positively about a brand, and makes a conscious decision to purchase a particular brand, and makes that same decision repeatedly over time, that achievement is known as ‘Brand Loyalty’.

VNI’s ‘Brand Development’ approach is designed specifically to guide organizations through a “brand discovery” that takes into consideration brand promise, products and services, corporate values and methods to determine where it’s been, where it is today and where it should be in the months, and years, to come.

VNI’s Brand Development Services:

  • Audience Analysis
  • Competitive Research
  • Logo/Identity Design
  • Market Analysis
  • Messaging Workshops
  • Positioning Statement
  • Research
  • Strategic Planning
  • Tagline Development
  • Theme Development
  • Value Proposition